A COUNTY DURHAM electronics business is encouraging its staff to bring the magic touch to its electronics manufacturing operations.

The Peterlee-based Seaward Group has set up a special Magic Room, complete with Disney Princess Magic cut outs, to help inspire its production teams to come forward with new ideas on productivity and quality improvements.

Seaward is a leading manufacturer of electronic test and measurement instruments used in a wide variety of electrical, industrial and energy sector applications.

The products incorporate advance technology components and assemblies. As part of a process of continuous improvement, the company is committed to engaging with its staff to identify new ways of working.

Ian West, Seaward’s manufacturing director, explains: “The Magic Room is intended to provide a fun and interactive way of involving our manufacturing staff directly in our production processes.

“We’ve always encouraged people to come forward with new ideas and the room is intended to provide a creative environment where teams can come together, discuss things and make their suggestions.

“Although we’ve tried to bring a bit of fun into things, the underlying message is a serious one. Our production staff know the manufacturing process better than anyone and they are in the best position to generate new ideas.”

In Seaward’s experience, employee involvement has already successfully improved quality and increased productivity, with often the simplest suggestions having the most impact.

For example, previous production line ideas have included changes to manufacturing area layouts, making tools more accessible and removing unnecessary processing stages.

Ian West says: “There is no doubt that the inventive and creative thoughts of our staff can make a real difference to the business – and we hope our new Magic Room will inspire them to even greater things.”

Seaward employs around 150 people at its UK manufacturing centre in Peterlee and sells its products in over 60 countries. More at www.seaward.co.uk